Yesterday we visited the Shell Wildlife Photographer of the Year exhibition and it really gave me the travel bug. In analysing what made me want to visit all these places, I concluded it was the stunning photos paired with simple well presented text descriptions that allowed me to quickly dive in and visualise myself travelling wherever the subject of the photo was.
Monday, March 9, 2009
travel inspiration - seeing, watching or reading?
Last week I wrote about the importance of navigation and search in helping travellers find ideas and inspiration for their next trip. Here, I want to talk about the importance of layout and media in inspiring & converting a product view to a desire to purchase.
Wednesday, March 4, 2009
New tools & tricks to inspire independent travellers
Our friends at joobili.com are now in open beta and like us they are trying to move online travel beyond a transactional experience.
Nowadays there is almost too much information when it comes to planning travel online. Generally if you go online looking for inspiration you'll be faced by a complex booking form asking you where you want to go, when you want to go etc. Problem is, at this point you don't know yet! you are looking for something to take your fancy.
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